Trade Portal

Become a stockist

Stock Axe, Axe Forged, 1AV, Lenso and Spartan alloy wheels, order them at trade prices through the Trade Portal, and get listed on our Where to buy map.

Apply for a trade accountSign in

Who it’s for

  • Tyre and wheel retailers
  • Garages
  • Bodyshops
  • Online sellers

What stockists get

Trade prices

Your own prices, shown when you sign in to the Trade Portal.

Live stock levels

See what’s on the shelf for every size and finish.

Order online

Place orders through the Trade Portal whenever suits you.

Fitment check by reg

Enter a registration and see the wheels that fit.

A Where to buy listing

Your business on the public map our consumer marketing sends people to.

Our brands

Axe31 designs · 15″–22″Axe Forged3 designs · 23″1AV10 designs · 18″–23″Lenso11 designs · 15″–20″Spartan6 designs · 17″–22″

How it works

  1. Apply

    Fill in the Trade Portal application: it takes a few minutes.

  2. We review it

    We check your details and set up your trade prices.

  3. Start ordering

    You’re emailed a login: see your prices and live stock, and order.

Ready to stock our wheels?

Apply in a few minutes, or sign in if you already have a Trade Portal account.

Apply for a trade accountSign in